Our Leadership

Being family owned and blessed with patient capital offers an advantage in being able to take a long-term view. Our purpose is to better lives while at the same time ensuring the continuity and reputation of PRIMLAKS. We approach every decision with a view towards doing what is right over and above what is profitable.

The various long-term working relationships PRIMLAKS enjoys are the result of our ethical approach towards our business partners, whom we consider part of the PRIMLAKS Family.

At the same time PRIMLAKS benefits from attracting non-family A-players who fit into the company’s entrepreneurial culture. We have taken great care to build up a 'dream team' who bring additional functional expertise, industry knowledge and professionalism to PRIMLAKS.

PRIMLAKS benefits from striking the right balance between being family-owned and guided while being professionally managed.